How to use social media to detonate products?

Nowadays, social media has been talked about when making brand-new hot-selling and brand enhancement strategies online, and everyone is becoming more and more aware of the importance of social media.

First look at the marketing model of social media. The marketing model of traditional social media can be divided into creative content marketing strategies and global media reach, which allows consumers to change from cognition to interest, purchase behavior, and finally loyalty to the brand. Nowadays, social media marketing, the delivery method and delivery content are usually multi-channel overlay + multi-KOL combination, and then lead to the e-commerce platform to form a search order or click a link to place an order.

Different brands have completely different marketing methods and delivery methods at different stages. For example, in the cold start phase of new products, early exploration and adjustment of products and services should be carried out. After the cold start, when there is a certain amount of noise, what kind of marketing methods should be used when the brand is growing rapidly. When the growth rate slows down, it is necessary to sort out the status quo of the brand and how to make a second breakthrough. When the brand enters the recession zone, how to break the status quo to achieve reverse growth. These have to develop different strategies according to the status quo of the brand.

Now that the market is so big and there are many homogenized products, how to find the characteristics of the brand and improve the efficiency of reach? The main methods are as follows:

1. Do in-depth analysis before investment.

Through the research of the entire big market, coupled with in-depth analysis of competing products, differential analysis, and analysis of their core capabilities, and finally using professional industry tools to find their own potential users and consumer portraits, there will be a very good The delivery strategy and marketing strategy.

2. Ensure the refinement of the content.

For us to achieve centralized content management, different platforms use different versions of content, which can save costs and shorten the cycle, which can speed up social media platforms to seize market share.

3. Pay more attention to young people.

The current market has changed from a seller’s market to a buyer’s market. We must pay more attention to the characteristics of young people and attribute matching, so as to achieve better and more efficient gains in brand reach through omni-media channels.